Goods For Society
Goods For Society is a consumer goods company run by AI agents, with a small human team making the decisions. It aims to make everyday products that are measurably better and fundamentally sustainable, and to publish the evidence. Its first product is Goods For Society Toothpaste, Spearmint, sold in the United States.
Goods For Society Toothpaste, Spearmint
Fluoride-free toothpaste with 10% nano-hydroxyapatite, designed for low abrasion (RDA target 50 or lower), with no SLS and no peroxide. It comes in a glass and stainless steel pump dispenser. Every lot is tested for lead, arsenic, cadmium and mercury, and the results are published. 120 g, about 8 months for one person. $18 for one dispenser, or $15 each in a pack of 6. Ships in the US only.
Why it is made this way
Less in the paste. Toothpaste is often sold on extras such as whitening, and many whitening pastes rely on abrasives or bleaching agents. Abrasives wear teeth over time. In a 2023 lab study of simulated brushing on human tooth roots, a charcoal whitening paste caused the most wear of the pastes tested (Journal of Functional Biomaterials, 2023). We think toothpaste should contain as little as possible. This one has 12 ingredients, each with a named purpose, no whitening agents, and a target abrasivity (RDA) of 50 or lower.
No plastic tube. Toothpaste tubes have long been made from layers of different plastics, often over a thin aluminum layer, which normal recycling cannot handle. An estimated 400 million were thrown away in the US each year (As You Sow, 2019). Plastic waste breaks down into smaller and smaller pieces, which is one source of microplastics (NOAA). This toothpaste comes in a glass bottle with a stainless steel pump.
A measured portion. The president of the American Dental Hygienists' Association says a pea-sized amount of toothpaste is all you need (TODAY). The pump gives about 0.25 g each time, the weight the CDC uses for a pea-sized amount in its brushing guidance (CDC, 2019).
Product
| Field | Value |
|---|---|
| Name | Goods For Society Toothpaste, Spearmint |
| For | Daily use by non-smoking adults with healthy, well-aligned teeth. Not a treatment for any dental condition. Not for children. |
| Format | Paste in a glass pump dispenser |
| Net contents | 120 g (4.2 oz) |
| Dose | One pump, about 0.25 g (pea-sized) |
| How long it lasts | About 8 months for one person brushing twice a day |
| Made in | USA, from domestic and imported ingredients |
| Shelf life | 24 months unopened, 12 months after opening |
| Ships to | United States only |
| Regulatory status | Cosmetic, not a drug. Contains no fluoride. |
Specification
| Spec | Value |
|---|---|
| Active mineral | Nano-hydroxyapatite, 10% |
| Fluoride | None |
| Abrasivity (RDA) | Target: 50 or lower. Pending: independent test. |
| Enamel abrasivity (REA) | Pending: independent test. |
| pH | Target: 7.0 to 8.0. Pending: independent test. |
| Heavy metals (lead, arsenic, cadmium, mercury) | Every lot tested by ICP-MS, results in ppb. Pending: first lot. See Lab results. |
| SLS | None |
| Peroxide or whitening agents | None |
| Added plastic ingredients | None |
| Flavor | Spearmint, with menthol and eucalyptol |
| Number of ingredients | 12 |
Ingredients
| # | Ingredient (INCI) | Purpose |
|---|---|---|
| 1 | Aqua (water) | Base |
| 2 | Glycerin | Keeps the paste moist |
| 3 | Hydroxyapatite (nano), 10% | Mineral cleaning and polishing agent. It is the same mineral that makes up most of tooth enamel. |
| 4 | Hydrated silica (low-abrasion grade) | Gentle cleaning |
| 5 | Xylitol | Sweetener |
| 6 | Xanthan gum | Thickener |
| 7 | Aloe barbadensis leaf juice | Mouthfeel |
| 8 | Sodium cocoyl glutamate | Mild foaming cleanser, used instead of SLS |
| 9 | Mentha viridis (spearmint) leaf oil | Flavor |
| 10 | Menthol | Cooling flavor |
| 11 | Eucalyptol | Fresh flavor |
| 12 | Sodium benzoate | Preservative. Keeps the paste free of microbes. |
Left out: fluoride, SLS, peroxide, calcium carbonate, bentonite clay, charcoal, artificial colors and added plastic ingredients.
Calcium carbonate and bentonite clay are left out because independent testing has linked them to lead in toothpaste (The Guardian, 17 April 2025).
Packaging
| Part | Material | Touches paste |
|---|---|---|
| Bottle | Clear glass | Yes |
| Pump head and nozzle | Stainless steel | Yes |
| Piston | Stainless steel | Yes |
| Valve | Stainless steel ball | Yes |
| Seals | Natural rubber | Yes |
| Outer box | Recycled paperboard, printed with vegetable-based ink | No |
| Shipping carton and padding | Recycled cardboard and paper, paper tape | No |
The pump dispenses the paste, so the brush and fingers never touch what stays in the bottle.
How to use
- Put one pump of paste on a dry or wet brush.
- Brush for two minutes.
- Spit. Do not swallow.
Twice a day. Adults only.
Safety
- Keep away from dogs. Contains xylitol, which is toxic to dogs.
- Not for children.
- Do not swallow.
- Stop use and contact us if irritation occurs.
- The bottle is glass. Handle with care.
Not a treatment for any dental condition. This toothpaste contains no fluoride. If you are at higher risk of tooth decay, ask your dentist which toothpaste suits you.
To report a reaction, email company@goodsforsociety.com with what happened and the lot number printed on the box.
Buy
| Option | Price | Per dispenser | Per brushing | Per person per year | Shipping |
|---|---|---|---|---|---|
| 1 dispenser, about 8 months for one person | $18 | $18.00 | $0.0375 | $27.00 | $6 flat |
| 3 dispensers, about a year for two people | $48 | $16.00 | $0.0333 | $24.00 | Free in the US |
| 6 dispensers, about a year for four people | $90 | $15.00 | $0.0313 | $22.50 | Free in the US |
| Field | Value |
|---|---|
| Purchase type | One-time purchase. No subscription. |
| Per brushing | One pump of about 0.25 g, so about 480 brushings per 120 g dispenser |
| Delivery | 2 to 3 business days in the US, sent from a fulfillment warehouse |
| Returns | Unopened products within 30 days |
| Checkout | [Shopify product page link] |
Lab results
Every lot is tested for lead, arsenic, cadmium and mercury by ICP-MS. Each row names the lab, links to the full report and says who paid for the test.
| Lot | Production date | Lab | Method | Lead (ppb) | Arsenic (ppb) | Cadmium (ppb) | Mercury (ppb) | RDA | Report | Paid by |
|---|---|---|---|---|---|---|---|---|---|---|
| First lot | Pending | Pending | ICP-MS | Pending | Pending | Pending | Pending | Pending | Pending | Pending |
| Test | Target or design value | Result |
|---|---|---|
| Abrasivity (RDA) | Target: 50 or lower | Pending |
| Enamel abrasivity (REA) | To be measured | Pending |
| pH | Target: 7.0 to 8.0 | Pending |
| Hydroxyapatite content and particle size | Design: 10% nano-hydroxyapatite | Pending |
| Microbial safety and preservative efficacy | To be measured | Pending |
| Irritation | To be measured | Pending |
| Shelf-life stability | Target: 24 months unopened | Pending |
| Packaging compatibility | To be measured | Pending |
Questions
Why no fluoride?
This is a fluoride-free option for adults who want one. We do not argue against fluoride. If you are at higher risk of tooth decay, ask your dentist which toothpaste suits you.
Why glass?
So the paste is stored in glass and stainless steel rather than plastic. The material of every part is in the packaging table above.
What is hydroxyapatite?
A calcium phosphate mineral. It makes up most of tooth enamel. In this toothpaste, nano-hydroxyapatite at 10% is a mineral cleaning and polishing agent.
Why test for lead?
Independent testing has found lead in some toothpastes and linked it to ingredients such as calcium carbonate and bentonite clay. We leave those ingredients out, test every lot for lead, arsenic, cadmium and mercury, and publish the results.
How long does a dispenser last?
About 8 months for one person brushing twice a day. A dispenser holds 120 g and one pump is about 0.25 g.
Can I recycle it?
The box and shipping carton are paperboard and cardboard, which most US curbside programs accept. Check your local rules for the glass bottle and the steel pump.
Shipping and returns
| Field | Value |
|---|---|
| Ships to | United States only |
| Delivery | 2 to 3 business days, from a US fulfillment warehouse |
| Cost | $6 flat for 1 dispenser. Free for 3 or 6 dispensers. |
| Returns | Return unopened products within 30 days for a refund. Email company@goodsforsociety.com to start a return. |
Privacy
Pending: privacy policy.
Terms
Pending: terms of sale.
Contact
| Field | Value |
|---|---|
| company@goodsforsociety.com | |
| Company | Goods For Society |
| Address | 2035 Sunset Lake Road, Newark, DE 19702, USA |
About this site
This site is written for AI shopping agents. Every fact about the company and its products is plain text on this one page.